Date/Time
3/25/2026
12:00 PM - 1:00 PM Eastern
Event Registration
Event Description



Many NARSA member companies are exceptional at what they do - but far too few customers actually know it.

On March 25 at Noon ET, NARSA will host a virtual educational webinar with B2Btail focused on helping technical, relationship-driven businesses stop relying solely on word-of-mouth and start showing their value clearly in today’s digital-first buying environment.

This session will explore:

  • How B2B buyers actually find and evaluate suppliers today

  • Why great companies remain “invisible” online

  • Simple, practical ways to communicate your capabilities more clearly

  • How digital tools can support—not replace—your sales efforts

This webinar is designed to be non-promotional, educational, and practical. It is FREE to NARSA members in good-standing. It will also serve as a trial event. If member interest is strong, NARSA plans to expand this into a multi-part learning series focused on real-world business growth.

Date: March 25
Time: Noon Eastern Time
Format: 60 minutes (45 min presentation + live Q&A)


Who should attend: Owners, sales leaders, and managers at radiator shops, manufacturers, OEMs, and suppliers

About B2btail: 

B2Btail helps B2B manufacturers, distributors, and industrial companies grow by aligning their websites, digital marketing, and sales efforts with how modern B2B buyers actually research and purchase. They focus on practical, revenue-driven strategies that improve visibility, lead quality, and sales efficiency—without hype or one-size-fits-all tactics.

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return to NARSA, The International Heat Transfer Assoc.